LONDON FASHION WEEK PHOTOGRAPHY

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Fashion Forecast – NYFW

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So now that fashion week is over, I wonder what the high street is now going to try and steal. I have noticed a few trends that have appeared throughout.The 3 main trends that I noticed were zips, fur and layering. These have all been features of the fashion world throughout the past year but now i expect a lot of brands to be focusing on these 3 trends.

Zips have become a key part of many pieces of clothing as of late. Zips have been featuring on a lot of items and them being placed in unusual places has begun to raise a few eyebrows. Their main purpose is to be functional but now they have become somewhat of a decorative item. Many zips now being placed to break up the structure of the design/garment. Another feature of the zips is to introduce a vibrant colour into the black clothing.They often contrast well with the clothing and help to make the design seem a lot more distinctive and unusual than what it actually is. The zips give off an 80’s feel as it carries an element of ‘punk’ about it. The metal zips are seen as somewhat of a follow on from the stud and the spike craze. Studs on steroids?

As the popularity of over sized clothing is growing and is very close to establishing itself within the fashion world, it often comes hand in hand with the zips as many of the items of clothing need something to break up and separate the design. This could be why the popularity of the zip is increasing? Who knows but with many top designers now including zips in their collections it will only be weeks before the high street shops begin to pounce. YKK are about to earn a whole load of money!

Fur is the second thing that I expect to explode. Just look at the plague of parkas that featured within this winter period. Fur lined clothing is becoming a big feature of current clothing and is expected to get even bigger with many of us anticipating a short summer. Animal print was seen as a starting point for this trend but now that has become ‘extinct’ and people have moved onto fur. The parka trend also collaborated with another trend. That trend being leather. It is almost as if designers used the “left over” leather and slapped it onto another growing trend. The combat green parka becoming very popular with leather sleeves and a fur hood. Going to war with cow sleeves and a rabbit hood.

Layering is the final point. I noticed that layering was a big feature of NYFW. Layering breaks down the genders between clothing. Making it hard to label what is menswear and what isn’t. Layers also add emphasize fluid lines within the garment. Linking in with my previous point about over sized clothing, layering has began to grow from the trend of over sized clothing. The combination of layering and over sized garments introduced the influence of middle east culture/fashion. I predict that is going to become a big part of the fashion scene this year.

This was a small feature of NYFW but personally I have noticed the increase in popularity concerning ‘PVC’ and ‘Floral prints’ for SS14. I expect to see a lot of floral print over this summer period and expect that PVC will take over leather this year. Many female designers are starting include PVC within their designs and it will only be a matter of time before male designers begin to get involved. Bondage galore? Regarding floral print I think it is going to be difficult for people who lack personality to be able to wear it well. I think that this kind of design is a risk as many men are not as experimental and like to stick to ‘safer’ clothing. I think they will be weary of wearing this kind of print.

Personally I think we will witness a good change in fashion this year, introducing a sense of originality, edginess and attitude.

Image sourced from Complex style all rights reserved

ADYN

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ADYN is a relatively new clothing brand based in London. They focus on bespoke over sized clothing of  high quality. Their designs are unique and different when compared with other underground designers. Their minimalist style reminds me of the Japanese Godfather of Fashion, Yohji Yamamoto and his supposed old flame Rei Kawakubo (the monk and the nun).

The fact that their popularity is still growing is even better as it is not a common brand. They are definitely worth checking out. The clothing they offer is well tailored with a long lasting design. Their design focuses on sharp seams and creating panels within the structure. I own an over sized hoodie so trust me I know. They make jerseys look very slick and desirable to wear. Their jerseys are definitely winning! Anyone would be willing to pay for ADYN’s design. Personally I feel more comfortable and special spending money on their bespoke designs. They are diverse enough to experiment with different materials and designs. ADYN does not have a main focus and adapts well with the latest trends.

ADYN’s clothing definitely raises a few eyebrows and provokes a reaction from the viewer. The clothing they produce has an aspect of ‘grunge’ about it. The clothing is almost subliminally ‘punk’ with the inclusion of leather. Although this is the case the clothing also gives a ‘gentlemen’ feel, cut above the class. A mixture between formal and urban creation.

The way the founder of ADYN dresses is different. He is capable of pulling off many different styles. Be it if he wears the newest pair of Nike Air Jordans or be it if he wears a new pair of Christian Louboutin’s, he is very influential and up to date with fashion to say the least. I don’t want it to seem like this is a post just promoting the brand. But when you see something you like it is worth talking about it and mentioning it. This is definitely a brand worth keeping an eye on with celebrities like ‘Kid Ink’ sporting some of the latest items dropped by ADYN. Its not even an odd item here or there, the brand is just genuinely growing.

I See something like ADYN and it inspires me and shows me that if you have the right team behind you as well as you setting yourself a goal you can be successful. ADYN I take my hat off to you and will be purchasing more clothing from you in the future.

If you’re interested go check it out!!! http://adyn.co.uk/

Image sourced from ADYN website All rights reserved by ADYN.