ADYN is a relatively new clothing brand based in London. They focus on bespoke over sized clothing of  high quality. Their designs are unique and different when compared with other underground designers. Their minimalist style reminds me of the Japanese Godfather of Fashion, Yohji Yamamoto and his supposed old flame Rei Kawakubo (the monk and the nun).

The fact that their popularity is still growing is even better as it is not a common brand. They are definitely worth checking out. The clothing they offer is well tailored with a long lasting design. Their design focuses on sharp seams and creating panels within the structure. I own an over sized hoodie so trust me I know. They make jerseys look very slick and desirable to wear. Their jerseys are definitely winning! Anyone would be willing to pay for ADYN’s design. Personally I feel more comfortable and special spending money on their bespoke designs. They are diverse enough to experiment with different materials and designs. ADYN does not have a main focus and adapts well with the latest trends.

ADYN’s clothing definitely raises a few eyebrows and provokes a reaction from the viewer. The clothing they produce has an aspect of ‘grunge’ about it. The clothing is almost subliminally ‘punk’ with the inclusion of leather. Although this is the case the clothing also gives a ‘gentlemen’ feel, cut above the class. A mixture between formal and urban creation.

The way the founder of ADYN dresses is different. He is capable of pulling off many different styles. Be it if he wears the newest pair of Nike Air Jordans or be it if he wears a new pair of Christian Louboutin’s, he is very influential and up to date with fashion to say the least. I don’t want it to seem like this is a post just promoting the brand. But when you see something you like it is worth talking about it and mentioning it. This is definitely a brand worth keeping an eye on with celebrities like ‘Kid Ink’ sporting some of the latest items dropped by ADYN. Its not even an odd item here or there, the brand is just genuinely growing.

I See something like ADYN and it inspires me and shows me that if you have the right team behind you as well as you setting yourself a goal you can be successful. ADYN I take my hat off to you and will be purchasing more clothing from you in the future.

If you’re interested go check it out!!!

Image sourced from ADYN website All rights reserved by ADYN.




Am I the only one that has noticed that Zara has become way too popular over the last year? Is it because of the leather look clothing or the hype surrounding all black clothing? Who knows but lets face it we’ve all noticed.

I’m not going to act like I don’t own any items from Zara but this was back when Zara was a lot more subtle and not as mass produced. Now that is not the case. Due to Zara’s such limited range and small collections, a lot of people are now walking around looking like leather look bin bags. Everything leather? No.

The leather look started off great, with a small trim here and there but never whole outfits. Who do i blame for this? There is definitely a small list. Be it Kanye or A$AP Rocky they’ve all greatly increased Zara’s intake. A lot of their clothing is not even original, I mean yes they do have some good pieces but a lot of their clothing resembles Givenchy’ and ‘Yves Saint Laurent‘ only just it being lower quality to the expensive designers.

Leather joggers? Florescent patterned leather joggers? Not even Hypebeasts wear these surely? I mean at least ‘Pyrex’ limits their designs and they are still able to pull it off (just about). I personally believe that Zara needs to be a tiny bit more original with the clothing it is producing. But what does that matter? Zara has become way too popular now and does not have a wide enough range for it to be able to deal with this popularity. If Zara isn’t careful they could end up being a more expensive version of ‘Primark’ with shops popping up quicker than Mcondalds. It gets even worse when its’ sale is on as items that are originally priced at £140 are priced at £29.99 in the sale. The women’s range is a lot better organised in comparison to the men’s range.

Personal experience right here…

The January sales have just begun, I’m in Westfield and I think to myself “Byron why don’t you check out Zara?” so I decide to. Biggest mistake that I could have made that day! First of all I walk in and it smells of sweat. Yes. Sweat. To add to that it is packed to the point where people are slowly shuffling along barely able to take their phones out of their ‘amazing’ leather look florescent joggers. So enduring these conditions i decide to buy a pair of jeans. Long story short I get home and the jeans didn’t even fit. needless to say I was P***** off.

Moral of the story… Zara has become way too popular and they need to be more original ( as well as sorting out their sizing). I’m not asking anyone to boycott Zara or anything like that. I’m simply saying, please just calm down and lay off of Zara a little bit or Zara hire some decent designers!